Research


Studies we specialize in

While our research capabilities make us generic researchers to any product, service or category we have developed economies of scales and knowledge pools in several categories and types of research:


Product test

With countless product tests in several categories such as Automotive, Chips, Chocolates, Juices, Credit cards, Perfumes, Biscuits, Pizza, Fried Chicken, Taco bell products and several other categories we have created specific types of tests for each stage of a new product launch:


Customer Satisfaction Research

With several Customer Satisfaction Studies to our benefit we have developed a proprietary Business Decision Matrix (TM) . These Customer Satisfaction studies have been in the following categories:


Clustering & Segmentation

The unique combination of statistical skills together with sound marketing knowledge makes our researcher a rare bread in the research industry. It is these set of unique skills that pulls put clients towards us as they enjoy our segmentation and cluster identification workshops. Few key examples where we are proud of our quantitative segmentation exercises are in the sectors of:


Brand Image Research

Almost every study at Smart Solutions has an element of Brand Image evaluation. Our brand mapping tool enables our clients to visually see their brand's image from their customer's point of view.